M&M’s has recently launched its Fans of Wind campaign to show its love and support of wind energy as a viable resource for generating electricity and counteracting climate change.
According to the press release, the iconic brand is using its spokescandies, “Red” and “Yellow”, ‘as enthusiastic advocates for renewable wind-powered energy… to inspire consumer action in preventing further climate change.’
The company behind M&M’s, Mars, is committed to investing $1 billion over the next few years to the cause, and already sources enough wind energy to power the production of all M&M’s sold across the world.
President of Mars Wrigley Confectionery U.S., Berta de Pablos-Barbier said, “We have the power to act now to prevent further climate change. None of us will thrive without a healthy planet. Through the new Sustainable in a Generation Plan and our M&M’S campaign we are committed to doing our part. We are using our unique position as one of the world’s largest privately held, family-owned businesses, plus the power of our iconic brands like M&M’S, to do good for our consumers and for the planet.”
Vice President, Chocolate, Mars Wrigley Confectionery U.S., Tanya Berman said, ”It’s rare to see product personalities become the voice of a cause – but we believe the campaign will help Mars and M&M’S explain our commitment to sustainable business efforts in a fun, relatable way. Consumers are increasingly aware of the big issues our planet faces and expect the brands they care about to take action. This is one way we can raise awareness and bring color to the conversation around how renewable energy can counteract climate change.”
You can check out the Fans of Wind website to learn more.